Cole Swindell and Lainy Wilson release official video for “Never Say Never”

Cole Swindell and Lainey Wilson premiered the new music video to their duet “Never Say Never”, set in a prison and showing a jail officer and a prison inmate team up in an attempt to escape.

“Never Say Never” was released in November, shortly after Swindell and Wilson posted tweets that hinted at a collaboration. Swindell and Wilson had also been posting on their social media channels in anticipation for the new music video. “This one still gives me goosebumps,” Wilson shared. “it’s too good y’all.”

Watch the music video for “Never Say Never” – here.

Editorial credit: Debby Wong /

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