Coach announced their new “That’s My Ride” Spring 2022 campaign, starring Jennifer Lopez and Megan Thee Stallion, helmed by director and photographer Tyler Mitchell. Joining Megan and J. Lo as part of the larger “Coach Family” are Noah Beck, Wisdom Kaye, and Kōki.
Coach Creative Director Stuart Vevers said: “Joyful and optimistic, Spring 2022 celebrates our house codes through the point-of-view of a new generation. It expresses what I’ve always loved about Coach, which is the way our heritage can be a platform for individual expression and bold ideas that shape the future.” Coach redesigned its signature horse and carriage image to include its first-ever house logo reimagined for the new generation of consumers. The unisex collection will include hoodies, cross body bags, tote bags, backpacks, fanny packs and more in white, orange, blue and pink colorways.
Said Megan: “I feel like working with Coach is just so nostalgic to me because I’ve been wearing this brand all my life. My grandmother used to take me shopping and buy me little Coach wristlets and the little small purses – and now I’m all grown up, and I get to wear everything and have all the big purses.”
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