Dolly Parton to launch “Dollyverse” livestream on Blockchain for SXSW

Dolly Parton is partnering with FOX Entertainment’s Blockchain Creative Labs (BCL) to launch “Dollyverse”, an ‘audience-centric Web3 experience’ at South by Southwest (‘SXSW’).

Parton is releasing her novel “Run, Rose, Run” that she co-wrote with James Patterson, on March 7.  The country legend will make her first appearance at SXSW on March 18, when she and Patterson speak about the book and its accompanying album at Austin City Limits Live at The Moody Theater.  Parton will perform songs from “Run, Rose, Run” and a few of her hits after the book chat concludes, which will be moderated by actress Connie Britton. The event will be streamed live for free on Dollyverse by Eluvio, which also will power the Dollyverse’s NFT sales.

Dollyverse will release a collection of official and certified Dolly NFT collectibles for purchase during and after SXSW.  Those attending Parton’s performance can claim a free NFT, and those streaming the event will receive tokens authenticating their participation. Parton said in a statement:  “There’s almost nothing more important to me than connecting with my fans. And I’m almost always up for trying something new and different. I’d say releasing NFTs at my first ever appearance at SXSW, with James Patterson by my side, definitely counts as new and different!”

Editorial credit: Kathy Hutchins /

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